A news alert is an interruption of current non-news programming on TV and radio stations for the broadcast of breaking news events. They are usually accompanied by a countdown sequence to allow affiliates to switch to the national network’s feed, and typically feature a distinctive music cue and a graphical opening graphic. The broadcast is often anchored by a well-known personality from the station’s staff. Breaking news alerts are important to media organizations because they enhance audience engagement and build trust by providing accurate, real-time information. In the case of severe weather events, they may also serve to warn audiences to take safety precautions.
When used in the context of public relations, a news alert is a one-page announcement of an upcoming event intended for journalists (see sample media/news advisories here). These types of releases are sometimes referred to as “media alerts” or press releases and should be sent to reporters who will be interested in covering your story. In addition to local television and newspapers, try sending your alert to blogs, YouTube influencers and even some social media channels that cover news stories. If a reporter doesn’t cover your announcement right away, you can always send them another gentle nudge by sending the announcement again with a more compelling angle or with a few more details.
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